Client
A film festival organizer who has been in operation for 30 years organising in-person events encountered a never-before-seen challenge because of the worldwide pandemic. The client could not hold the event in person, so they had to transition their esteemed festival to an online format.
Challenge
The customer aimed to smoothly transition their long-established practice of hosting in-person film festivals into a virtual setup on mobile and web platforms. This necessitated creating an app to stream movies and simulate a physical festival's engaging and interactive experience.
Solution
Scalevista aimed to create a virtual platform that captures the essence of an in-person film festival while taking advantage of the benefits of a digital experience. The solution included mobile and web applications to ensure users across all devices could access the platform easily.
Results : The virtual platform was a resounding success. Here’s how it transformed Spotlight Events:
- Global Reach : Physical limitations vanished. The festival expanded its audience from local enthusiasts to a worldwide community, attracting over 10,000 users in the first year and steadily increasing annually after that.
- Enhanced User Experience : The platform provided a comfortable yet immersive viewing experience, complete with Red-carpet sessions, Opening Presentations, Movie Screenings, and a post-event viewing option – all mirroring the excitement of an in-person event.
- Unique Value Proposition : Unlike typical video streaming services, this platform offers an interactive experience. Attendees could engage with filmmakers and fellow movie lovers, enriching the festival experience.
- Positive Feedback from Filmmakers : Filmmakers praised the platform for facilitating a more intimate connection with their audience. Their audience enjoyed the high-quality visuals of the easy-to-navigate app, which made the film-viewing experience much more enjoyable overall.
- Business Continuity : The shift to online events was a bright move toward success as it ensured Spotlight Events’ survival and thriving during an unprecedented global crisis. This led to innovative ideas for keeping the supply of entertainment flowing.
Special Highlights of the Platform Included:
- Streaming movies : The service provided a top-quality viewing experience, offering on-demand access to high-definition films from a curated collection of titles. It was designed to ensure a smooth viewing experience on mobile and web platforms, allowing users to watch films without any disturbances. Viewers can customize their experience using simple controls, allowing for easy navigation of the curated content.
- Real-time interaction : The platform’s live video calls and chat features allowed attendees to interact directly with filmmakers in real-time. Attendees also had the opportunity to take part in live question-and-answer sessions, adding to dynamic and unplanned conversations. In addition, festival attendees could participate in virtual panels and engage with other participants, improving the overall collaborative atmosphere.
- Community involvement : Interactive elements like live polls and feedback forms allowed attendees to express their views and impact conversations during the event. Virtual breakout rooms allowed smaller groups to engage and prolong discussions outside of the main program. These factors contributed to recreating the festival’s feeling of community, even in a virtual environment.
- Accessibility : The platform emphasized inclusivity, with multilingual support to allow a diverse range of users to use the interface easily. Closed captioning accommodated various hearing requirements, improving accessibility to movies and conversations. The adaptable layout enabled users to customize the interface according to their liking, improving the user experience for various users.
Key Benefits Delivered :
- Increased Audience: Reached a global audience, expanding the festival’s reach.
- Enhanced Engagement: Provided an interactive experience replicating the in-person feel.
- Business Continuity: Ensured the festival could continue despite the pandemic.
- Positive ROI: Attracted a large user base, generating new revenue streams.
Conclusion :
Through strategic planning, innovative technology, and a deep understanding of Spotlight Events’ heritage and audience needs, Scalevista crafted a fully responsive, agile, and fully customizable mobile and web app to keep the film festival experience intact in a virtual world. The platform transformed the festival experience, fostering a thriving global film enthusiast community.